These words tell the reader next to nothing if you do not carefully explain what you mean by them. Never assume that the meaning of a sentence is obvious. Check to see if you need to define your terms (”socialism," "conventional," "commercialism," "society"), and then decide on the most appropriate place to do so. Do not assume, for example, that you have the same understanding of what “society” means as your reader. To avoid misunderstandings, be as specific as possible.
Introductions can be tricky. Because the introduction is the first portion of your essay that the reader encounters, the stakes are fairly high for your introduction to be successful. A good introduction presents a broad overview of your topic and your thesis, and should convince the reader that it is worth their time to actually read the rest of your essay. Below are some tips that will make writing an introduction a little less daunting, and help us all to write essays that don’t make our professors want to bang their heads against the wall.