The reasons I wrote this letter in this style had a lot to do with the way the ad was written. It was obvious that the company owner had a sense of humor (they were looking for a marketing god/goddess) so I wanted to show them my humorous side. I’ve had jobs where it wasn’t a good fit culturally, and really didn’t want to do that again. As for my line about “I know what you’re thinking…” I totally agree that it was cheesy and I couldn’t believe I wrote it myself. But I had a feeling that he was looking for someone not afraid to show confidence – and I was right.