Receiving my monogrammed white lab coat was a rite of passage for me. It represented the confirmation that I’ve entered a world where I can scrupulously investigate the delicate intricacies of the brain and nervous system. It’s a world where I witness firsthand the transformation of raw ideas, that were once a mere hybrid of curiosity and prior knowledge, into pending solutions for the tribulations that plague humanity. Eight researchers in my lab are female. These intelligent, passionate women are beacons of achievement in their respective fields. Their example both challenges and humbles me. They invest in my scientific future through every moment they spend with me. I hope that someday I’m able to repay that investment by further proving the point that women belong in laboratories and scientific institutions, where they can excel. I would like to banish, once and for all, the misguided mindsets about where a woman’s “place” should be. In the meantime, I’ll be in the lab.
If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader. Rigid proponents of content strategy may shun the use of dummy copy but then designers might want to ask them to provide style sheets with the copy decks they supply that are in tune with the design direction they require.