Access to parks increases one's level of physical activity, therefore parks are an important destination that should be easily accessible to all advocates. This report explores the obstacles limiting walkability to parks and identify the essential elements of a safe route to a park. Additionally, this report assesses the barriers to walkability, determines the key stakeholders responsible for creating safe routes to parks, identifies strategies on building awareness on the importance of walkability, and recognizes current initiatives on improving safe routes to parks. Download Safe Routes to Parks: Improving Access to Parks through Walkability .
Perhaps nowhere in the marketing domain is our thinking more fuzzy and flawed than the on-going debate between the Rational and the Emotional. The phrase “rational versus emotional” (or variations of it) is found in textbooks, articles, and common everyday usage in the marketing and marketing research spheres. And, as with so many other topics, we all tend to copy what others are saying and writing—without stopping to really think about what it all means or implies. All too often in books, magazines, blogs, and conference pronouncements, the assumption is made that “emotions” are non-conscious and all “rational” thinking is conscious. What’s the harm in these presumptions?
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